1 Woman Foundation
SFG

The Brief

Specialty Fashion Group approached Imagination to work with them on a creating a new boutique store that housed all of their clothing brands under one roof.

This was a massive project that ran for months. Research, strategy, tissue sessions, workshops, prestentations and lots and lots of design work. As a sub part of that brief we were asked to brand the store's foundation,
1 Woman.

The Challenge

How do we create yet another charity in the overly saturated world of charities and give it a striking visual way to cut through the noise?

Strategic Insight

The 1 Woman Foundationis dedicated to changing the lives of women, 
one woman at a time. The Foundation recognises that when a woman is supported, protected, and educated, it makes a real difference to her life and those around her. The Foundation works with existing charities that share our passionate commitment to making a positive impact on 
women's lives.

So it needed to feel feminine, strong and proud.


The Solution

A strong, monogram style mark was created alongside a wordmark that could be used as the intro device to all of the bold headlines for the brand.

This was paired with a bold colour palette and a style of photography that captured all women.

Daniel Farrugia

0409 742 830
danfaru@gmail.com