Telstra Customer Insights Centre

Telstra Customer
Insights Centre

The Brief

Transform Telstra’s Customer Insights Centres (CICs) from meeting and event venues into inspiring business collaboration hubs.

The experience needs to inspire customers with compelling insight and storytelling - as well as demonstrate technologies and innovations that prove Telstra’s business transformation capabilities.

The CIC should be an integral part of the Telstra Enterprise sales enablement cycle, increasing sales pipeline and brand consideration.

The Challenge

With an evolving workforce, broad audience, aging demonstrations and changing product portfolio, the CICs were no longer part of Telstra’ssales experience.

Imagination needed to define a strategic experience platform - aligned with the Telstra Enterprise brand promise - that was accessible and could be replicated across other CIC locations across Australia.

Strategic Insight

To provide a meaningful experience that could be tailored to a diverse audience, a strong, flexible foundation was needed.

To achieve this, we created an environmental, experience and storytelling foundation that would support future Telstra Enterprise products and services, as well as play a crucial role in kick-starting a shift in behaviours, and facilitating an enterprising mindset.

Solution

A key aspect of the content experience were the three Digital Solution Explorer applications we created. These applications showcase Telstra’s key product offerings around Workplace, IoT, Networks, Cloud and Security using trigger objects and touchscreen navigation. This enables customers to explore products and case studies, as well as get hands-on and participate in live technology demonstrations.