x15 Ventures
Commonwealth Bank

The Brief

Commonwealth Bank of Australia wanted to launch a new digital innovation business, aiming to partner with seasoned entrepreneurs to build the next generation of digital financial solutions for the Bank’s 15 million customers. We were engaged to help CommBank develop and bring the new brand to life in a vibrant and unique way.

The Challenge

Our clients, didn’t have a name or a way to speak about themselves. They needed a name and an identity, that was not only striking but spoke to the core of what they felt as a team and their mission.

After several sessions with the CommBank to unpack the essence of the business, build the brand strategy and help craft the story they wanted to share with the world, we helped to guide, name, design and officially launch X15 Ventures and bring the offering to market.

Strategic Insight

The North American X-15 is a hypersonic rocket-powered aircraft.
The X-15's highest speed, 7,274 km/h, was achieved in October 1967.
This set the official world record for the highest speed ever recorded
by a crewed, powered aircraft, which remains unbroken.

The Solution

Using this and the upward angle of 45°, we created a striking new logo and a versatile suite of design elements, comprised of vibrant colours to differentiate the business from the Bank’s hero brand.

We also created an engaging website to offer a simple portal for new entrepreneurs and partners to explore the X15 Ventures offering and submit their ideas and enquiries about partnership opportunities.

X15 Ventures was launched to the media in CommBank’s Innovation Lab with the announcement that they plan to launch 25+ new businesses by 2024.

Cutting room floor

It's not often I share these but, there were a few names and many logo ideas generated for this job. 

These were all done when our client was deciding between a few names but then landed on X15. 

Daniel Farrugia

0409 742 830
danfaru@gmail.com